Calyptix Security
Website Redesign
April 2016 - June 2016
Project Overview
Challenge
Redesign Calyptix website to be mobile-friendly and improve sales conversion rates.
Company
Calyptix Security is a cybersecurity company specializing in providing network security solutions tailored to small and medium-sized businesses.
Users
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Small and Medium Businesses Owners
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Potential Leads
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Existing Customers
Issues
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Website lacked clear hierarchy, making it hard to navigate
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Content density hindered easy scanning for information
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Inconsistent use of design elements across the site
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Frequently requested information was not accessible
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Website lacked responsive capabilities
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Low content downloads affected user engagement
Solutions
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Included submenus in the navigation to improve content visibility
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Adjusted typographic style of site to establish clearer hierarchy and improve scanability of the site
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Utilized prominent CTAs to encourage sales
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Created mobile-friendly pages by coding elements to stack
Results
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57% increase in content downloads
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14% increase in conversions
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32% reduction in bounce rate
Key Skills Used
Responsive Web Design
UI Design
SEO Analysis
Metric Analysis
Wire-framing
Competitive Analysis
Industries Served
Cyber Security
Information Technology
Technology Start-Up
Software as a Service (SaaS)
Business to Business Sales
Tools Used
Adobe Creative Suite
Microsoft Office
My Role & Team Composition
I was the sole designer and website manager for this project and collaborated with Marketing, Sales, Support and Leadership to define priorities and write site content. I then used Adobe Creative Suite to provide mockups for the group to review.
Once design had been approved, I implemented all of the site changes using WordPress, HTML, and CSS.
Team Members
Marketing Manager
Sales Manager
CEO
Tech Support Representatives