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Calyptix Security

Website Redesign

April 2016 - June 2016

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Project Overview

Challenge

Redesign Calyptix website to be mobile-friendly and improve sales conversion rates.

Company

Calyptix Security is a cybersecurity company specializing in providing network security solutions tailored to small and medium-sized businesses.

Users

  • Small and Medium Businesses Owners

  • Potential Leads

  • Existing Customers

Issues

  • Website lacked clear hierarchy, making it hard to navigate​

  • Content density hindered easy scanning for information​

  • Inconsistent use of design elements across the site​

  • Frequently requested information was not accessible​

  • Website lacked responsive capabilities​

  • Low content downloads affected user engagement

Solutions

  • Included submenus in the navigation to improve content visibility

  • Adjusted typographic style of site to establish clearer hierarchy and improve scanability of the site

  • Utilized prominent CTAs to encourage sales

  • Created mobile-friendly pages by coding elements to stack

Results

  • 57% increase in content downloads​

  • 14% increase in conversions​

  • 32% reduction in  bounce rate

Key Skills Used

Responsive Web Design

UI Design

SEO Analysis

Metric Analysis

Wire-framing

Competitive Analysis

Industries Served

Cyber Security

Information Technology

Technology Start-Up

Software as a Service (SaaS)

Business to Business Sales

Tools Used

Adobe Creative Suite

Microsoft Office

My Role & Team Composition

I was the sole designer and website manager for this project and collaborated with Marketing, Sales, Support and Leadership to define priorities and write site content. I then used Adobe Creative Suite to provide mockups for the group to review.

 

Once design had been approved, I implemented all of the site changes using WordPress, HTML, and CSS.

Team Members

Marketing Manager

Sales Manager

CEO

Tech Support Representatives

Original Website
Confusing Architecture & Chaotic Typography 

Commonly requested information was not easily accessible to potential buyers, and while the site offered high quality resources on cyber security, the organization of the page was chaotic, impacting downloads and reducing visibility.
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Low-Fidelity Wireframes
Home, Landing & Contact Pages

Before creating low-fidelity wireframes, I reviewed customer complaints, competitor sites, and current metrics for insight. Then I presented my ideas to the team to discuss layout ideas and adjust content as needed.
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Finalized Designs
Responsive & Easy to Navigate

These designs resulted in a 32 percent reduction in the site's bounce rate, a 14 percent increase in conversions and an 57 percent increase in downloads as measured in Google Analytics.
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SchoolPass

Emergency Management Module

Simplifying emergency event management to enhance student safety & ensure organizational efficiency in schools during crises

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